SEO Terminologies
What are the words or terms used in the world of SEO? Perhaps, people who are innocent about SEO considered some SEO terminologies as jargons. To make things clear, I will discuss the terminologies used in SEO. These SEO terms also include SEO services.
Let’s start defining SEO. SEO stands for Search Engine Optimization, it is a process of improving the ranking of the websites in search engine results by means of organic way of increasing the volume or quality of traffic.
Organic Search is search result in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. Keywords are words that are used by search engines to determine the topic of a given web page. By means of keyword density, this will recognize how often a keyword or keyword phrase is used on a given web page.
Two SEO Techniques
A White Hat SEO uses accepted SEO practices in order to get higher rankings, more traffic, etc. On the other hand, a Black Hat SEO uses unaccepted or not approved SEO practices just to get higher rankings and more traffic. This technique will result the website be dropped from the search engines or at least being removed from high rankings. One good example of this technique is cloaking. Cloaking is a method typically used by spammers. It shows a different web page to a search engine spider than what is normally seen.
HTML tags
Alt Tag is an attribute commonly used within the IMG tag to provide alternate text when an image cannot be displayed while an HTML tag that allows to create a link to another document or web page or to a bookmark within the current web page is called Anchor Tag.
Other terms:
Affiliate Marketing is a marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
AJAX or Asynchronous JavaScript and XML is a way to design web pages that are more end-user friendly and respond more quickly when the user requests data. Google Maps is the best example of this.
B2B or Business To Business is a marketing strategy which involves the transaction of goods or services between businesses. While B2C or Business To Consumer is a transaction of goods or services directly to the end consumer.
Backlink is a link originating from one website and pointing to another website or web page.
Blog or a.k.a. Web Log is an online journal of sorts.
Bot a.k.a. web robots, web crawlers, internet bots, spiders are programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.)
Conversion is a web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CPA or Cost Per Acquisition is a fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.). While CPC or Cost Per Click is a typical rate of measuring the expense involved with acquiring web traffic.
CSS or Cascading Style Sheets is a language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.
CTR or Click Through Rate is a standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).
Dynamic Website is a website whose content is not fixed. What is shown on a page is based on user-selected activities.
Google PageRank™ is a numeric value that represents how important a page is on the web.
Landing Page is a content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
LSI or Latent Semantic Indexing is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about “cookies” might contain words such as chocolate, sugar, flour or dough for example.
Meta Data or Meta Tags are web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing.
Paid Link Building are websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.
PPC or Pay Per Click is andvertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Reciprocal Link is a the practice of placing a link from website A to website B strictly because website B is linking to website A.
Search Engine is a web site whose function is to help users find web pages on any given searched topic. Examples are Google, Yahoo and MSN.
SEM or Search Engine Marketing is the act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SERP or Search Engine Results Page is the listing of web pages that a search engine shows a user once they’ve entered a search value.
Static Website is a website or web page whose content is fixed (does not change or has to be manually changed).
Supplemental Results is Google’s secondary index of web pages it doesn’t consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.
URL or Uniform Resource Locator, commonly known as a web address.
Take It From the SEO Expert.
As a Bachelor of Science in Information Management graduate, I am confident to say that I am not just a person who is mere computer literate but a person with advanced internet skills, knowledgeable in programming, multimedia systems, management information systems and quality and project management. With all of these I can visibly show to other people that I am a product of one of the excellent schools in the Philippines, in terms of Information and Communications Technology.
These have been proven for years now. I am one of the SEO experts now from an effective and efficient SEO company in the Philippines. I am thankful to this company because it just not bring out the best in me but it enhanced my skills and allow me to learn and explore more to the complex world of SEO. I have learned different techniques and strategies on how to increase the traffic/visitors of my clients websites. Improving the site rankings by (1) making dynamic pages spiderable by removing session IDs and other problems. (2) Linking to all pages on a site via text links or image links which search engine spiders can follow. (3) Using specific keyword rich page titles, headers, subheaders, internal linking and page copy. (4) And building linking campaigns which is mostly of the links should use variations of the primarily keyword phrases in the link text. And the most effective techniques are to ensure that my clients pages are indexed; their pages are well structured with headers and subheaders; by using descriptive page titles and other page text; and build many keyword rich inbound links.
These techniques are considered to be a White Hat SEO. As an SEO expert, this is the only techniques that I am allowed to use in optimizing my clients websites. White Hat SEO technique is the only user-friendly SEO technique unlike Black SEO technique involves spamdexing, link harvesting and keyword stuffing. SEOs performing this activity use hidden textor either the text coloured is similar to the background or in an invisible positioned off screen to mislead search engines. Cloaking is another popular Black Hat SEO technique. This application gives a different page result when a page is being requested by a human visitor or a search engine. There are penalties if someone is caught performing this type of SEO technique.
As an honest SEO expert, the legality of my work is what I should implement. Literally speaking, the success of my clients/clients websites depends on the white hat I am wearing. A white hat that brought me to where I am now.
